Avenue Sports Management is committed to excellence, helping guide our players to achieve their highest potential. We are a team of former players, coaches, mentors and executives. As seasoned professionals with extensive experience and networks, we provide pathways at the Amateur, Junior, Collegiate and Professional levels on and off the field of play.
ABOUT US
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OUR COMPANY
Avenue Sports Management
As player advisors, we pride ourselves on taking a proactive, and not reactive approach to client representation. Our customized programs and plans educate and prepare our athletes for the opportunities available to them. We navigate our athletes and their families through the guidelines and eligibility requirements for their age group and desired league of choice.
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MEET OUR FOUNDER
Errol McDonald
Errol McDonald, BA, RRC is the Founder, and Managing Director of Avenue Sports Management. He is a graduate of Rochester Institute of Technology, where he attended and played 4 seasons for the Division I Tigers Hockey Team. After graduating with a degree in Business Management and continued education within the financial industry, Errol added his RRC designation in financial planning.
His path as a player from Junior A, to the NCCA and eventually professional hockey in the United Hockey League, is what assists Errol in providing sound advice to young athletes on and off the ice. His experience in business, marketing and operational development has allowed him to channel those experiences into player advisory, coaching, and development.
Errol is dedicated to push each player to their full potential with effective training, coaching and mentorship to improve their skill set, mental awareness, compete-level and professionalism. As someone who has been through the process, he is able to use his experiences to guide young athletes through those same pathways towards achieving their own goals.
“I empower clients to become better informed, organized, and to take control of their decisions, which provides clarity and confidence in their journey to prosperity”.
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DEDICATED TO HELPING YOUR GROW
Meet Our Team
We are a team of former players, coaches, and executives dedicated to helping our clients achieve their athletic and scholastic goals.


He seeks to combine both his passion for hockey and the law, by joining us here at Avenue Sports Management.

Collecting one National Championship as well as had scouting positions on the pro level in Sweden and running his own recruiting and advising business.
“As I come from Sweden, and spent the last five years in North America my network has grown very big. I work every level and take pride in working with both men and women players.
I specialize in Juniors, college and pro, both North America and Europe
If you need help to reach the next level, reach out to us today”
Johan has joined Avenue Sports Management opening doors for players from North America to continue playing in Europe, but also creating opportunities for male and female European players to play hockey in North America.


Her empathetic style allows clients to explore their emotions, challenges, and life transitions that may be impacting their success. She is committed to providing support with concrete strategies to accomplish change and growth for each of her clients.



As an advisor, Alex is able to combine his knowledge of the Canadian basketball landscape with his experience guiding and mentoring young athletes. He is committed to working tirelessly to help basketball players develop their game, and find a home at the amateur and professional levels.


In more recent years, I took up golf as my primary sport. I love how golf can keep you
challenged, humbled, exhilarated, and eager to return to the course. I have been around the golf industry for many years and have watched as the game continues to grow in Canada. At Avenue Sports Management, I hope to help young golfers find their way in the industry by choosing a pathway that aligns best with their dreams. I am a helping hand, a shoulder to lean on, and a strong voice in the athlete’s corner.
I believe that accessibility is extremely important for young athletes to ensure all their career options are presented fairly. Becoming an advisor has been a dream of mine since I was going through the recruitment process myself. Having assistance gathering information on schools, professional leagues, or other career options was extremely helpful and allowed for a much more relaxing experience. At Avenue Sports Management, I will use my experience as an athlete and the knowledge attained from my degree to create an enjoyable experience for young athletes to thrive and reach their dreams.

In addition to his contributions to the baseball world, Chris Walls is also a distinguished entrepreneur and possesses a wealth of knowledge in the field of business administration. As the proprietor of CKW Bookkeeping, he showcases his expertise in financial management and maintains a high level of professionalism in his endeavors. Chris solidified his prowess in business administration by earning a Diploma from the Toronto School of Business.
Chris has augmented his skill set with a Certificate of Sports Business Management from Sports Management Worldwide. This esteemed accreditation has further enhanced his understanding of the intricacies of sports management, empowering him to excel in his various roles within the baseball realm.
With an impressive blend of experience, education, and dedication, Chris Walls exemplifies a consummate professional who continues to make a lasting impact on the world of baseball and business alike.

With a diverse legal background and extensive client service experience, paired with his passion for hockey, Gabriel is positioned to offer invaluable guidance to players and their families.
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Ready To Take Your Career To The Next Level?
The process starts here. Reach out to us directly to find out how we can help you achieve your dreams of playing collegiate or professional sports