Avenue Sports Management Agency Toronto, Ontario

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Take Your Career to the Next Level

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Our Services

What We Do

Expert Advisors

We're Your Winning Team

Avenue Sports Management offers a complete suite of representation services to help our clients achieve their goals. We work with our athletes and their families to design customized plans for physical training, athletic development, academic development, and personal guidance. Through our wide-ranging network we are able to provide career development opportunities both on and off the field.

Whether you are an active player in North America, Europe, or retired and ready to build the next phase of your life, Avenue Sports Management is here to help you.

Love the Process

Player Development

Our Player Development program starts with a customized progress plan, for on-ice and off-ice training, physical testing and sports psychology to equip our players as best as possible for the twists and turns that hockey and life bring. It is important that we monitor our clients and provide progress reports and feedback, not just on the positive, but also areas of their game that need improvement. The process is not only focused on athletics. It is vital to monitor academic progress and provide support and opportunities where needed, while working closely with the student’s guidance counselors to assess the right learning environment.

Committed to Excellence

Cutting Edge Training

We have a wide range of access to training facilities, and our expert trainers are always available to offer technical advice to help you improve your fitness level and nutrition. Our motivated staff teach and guide athletes with innovative and impactful training plans to succeed in their athletic ventures. We continuously stay above our competition with our work ethic and many different training sessions offered, including personal trainers and coaches to provide the correct fit for everyone.

We've Got You Covered

Comprehensive Athlete Advisory Services

Contract Negotiation


Professional contract negotiation to maximize your career opportunity



Assistance with obtaining work permits to play and work abroad

Academic Support


Personal tutoring, SAT prep, and more



Customized meal planning, designed to maximize performance and fuel recovery

Legal Representation


Personalized legal expertise for any situation

Training & Equipment


Access to training facilities, trainers, equipment, and anything else needed to aid performance during a grueling season

Financial Planning


Customized planning and money management to secure your financial future

Draft Preparation


Preparation for combine tests, team interviews, and media

Travel Accomodation


Arrangements and itinerary for athletes and families for sporting events, recruiting visits, and other travel obligations

Marketing & PR


Sponsorships, licensing agreements, branding, and media coaching

Insurance & Risk Management


Guidance on insurance policies designed specifically for athletes


After moving back home to Canada from the States, I realized I wanted to take the NCAA route and continue my hockey career in college. I met Errol from Avenue Sports through a mutual friend, and It’s been a great experience. He has opened many doors at the Junior A level, and mentored me during the recruiting process and with my hockey progression. Very happy with my choice!

Freddie Ilias Milton Menace, OJHL


I recently signed with avenue sports and I have received so many new opportunities and support. My advisor Paige Dixon has done an incredible job of helping me as a player achieve my personal goals and ambitions! She has continuously day in and out done an amazing job of contacting and creating connections to division one schools that I am interested in to give me more options when deciding where I wish to further my hockey and education. She is an amazing person, advisor and coach and I wouldn’t want anyone else to be my advisor. She has provided me with new connections, coaches and training which have already had such a great impact on my development as a player. She is very hard working and a huge inspiration to me.

Sarah Davies Mississauga Hurricanes, PWHL


Tyler’s specific training is filled with many different skills that every hockey player needs to work on. Before skating with Ty, my hockey IQ wasn’t nearly as good as it is now, as well as my explosiveness, my edge work, my stick handling, my overall ability to know where people are when I have the puck on my stick etc. Ty’s training has really helped me ramp up my overall game physically and mentally.

James Jodoin Windsor Spitfires, OHL

Get Started

Ready to Take Your Career to the Next Level?

The process starts here. Reach out to us directly to find out how we can help you achieve your dreams of playing collegiate or professional sports