Avenue Sports Management
Avenue Sports Management is committed to excellence, helping guide our players to achieve their highest potential. We are a team of former players, coaches, mentors and executives. As seasoned professionals with extensive experience and networks, we provide pathways at the Amateur, Junior, Collegiate and Professional levels on and off the field of play.
As player advisors, we pride ourselves on taking a proactive, and not reactive approach to client representation. Our customized programs and plans educate and prepare our athletes for the opportunities available to them. We navigate our athletes and their families through the guidelines and eligibility requirements for their age group and desired league of choice.
Errol McDonald
Errol McDonald, BA, RRC is the Founder, and Managing Director of Avenue Sports Management. He is a graduate of Rochester Institute of Technology, where he attended and played 4 seasons for the Division I Tigers Hockey Team. After graduating with a degree in Business Management and continued education within the financial industry, Errol added his RRC designation in financial planning.
His path as a player from Junior A, to the NCCA and eventually professional hockey in the United Hockey League, is what assists Errol in providing sound advice to young athletes on and off the ice. His experience in business, marketing and operational development has allowed him to channel those experiences into player advisory, coaching, and development.
Errol is dedicated to push each player to their full potential with effective training, coaching and mentorship to improve their skill set, mental awareness, compete-level and professionalism. As someone who has been through the process, he is able to use his experiences to guide young athletes through those same pathways towards achieving their own goals.
“I empower clients to become better informed, organized, and to take control of their decisions, which provides clarity and confidence in their journey to prosperity”.
Meet Our Team
We are a team of former players, coaches, and executives dedicated to helping our clients achieve their athletic and scholastic goals.

Paige Dixon
Player Advisor

Lee Burton
Player Advisor

Tyler Pracek
Player Development

Brendt Barrett
Nutrition & Conditioning

Harold Rose
Strength & Conditioning

Christine Cheung
Social Work, Fitness & Nutrition

Nicholas Burton
Scout, Player Recruitment
Partners & Affiliates
Ready to Take Your Career to the Next Level?
The process starts here. Reach out to us directly to find out how we can help you achieve your dreams of playing collegiate or professional sports