Avenue Sports Management Agency Toronto, Ontario

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Take Your Career to the Next Level

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About Us

Who We Are

Our Company

Avenue Sports Management

Avenue Sports Management is committed to excellence, helping guide our players to achieve their highest potential. We are a team of former players, coaches, mentors and executives. As seasoned professionals with extensive experience and networks, we provide pathways at the Amateur, Junior, Collegiate and Professional levels on and off the field of play.

As player advisors, we pride ourselves on taking a proactive, and not reactive approach to client representation. Our customized programs and plans educate and prepare our athletes for the opportunities available to them. We navigate our athletes and their families through the guidelines and eligibility requirements for their age group and desired league of choice.

Meet Our Founder

Errol McDonald

Errol McDonald, BA, RRC is the Founder, and Managing Director of Avenue Sports Management. He is a graduate of Rochester Institute of Technology, where he attended and played 4 seasons for the Division I Tigers Hockey Team. After graduating with a degree in Business Management and continued education within the financial industry, Errol added his RRC designation in financial planning.

His path as a player from Junior A, to the NCCA and eventually professional hockey in the United Hockey League, is what assists Errol in providing sound advice to young athletes on and off the ice. His experience in business, marketing and operational development has allowed him to channel those experiences into player advisory, coaching, and development.

Errol is dedicated to push each player to their full potential with effective training, coaching and mentorship to improve their skill set, mental awareness, compete-level and professionalism. As someone who has been through the process, he is able to use his experiences to guide young athletes through those same pathways towards achieving their own goals.

“I empower clients to become better informed, organized, and to take control of their decisions, which provides clarity and confidence in their journey to prosperity”.

Dedicated to Helping Your Grow

Meet Our Team

We are a team of former players, coaches, and executives dedicated to helping our clients achieve their athletic and scholastic goals.

Paige Dixon

Player Advisor

Lee Burton

Player Advisor

Tyler Pracek

Player Development

Brendt Barrett

Nutrition & Conditioning

Harold Rose

Strength & Conditioning

Christine Cheung

Social Work, Fitness & Nutrition

Nicholas Burton

Scout, Player Recruitment
Our Network

Partners & Affiliates


After moving back home to Canada from the States, I realized I wanted to take the NCAA route and continue my hockey career in college. I met Errol from Avenue Sports through a mutual friend, and It’s been a great experience. He has opened many doors at the Junior A level, and mentored me during the recruiting process and with my hockey progression. Very happy with my choice!

Freddie Ilias Milton Menace, OJHL


I recently signed with avenue sports and I have received so many new opportunities and support. My advisor Paige Dixon has done an incredible job of helping me as a player achieve my personal goals and ambitions! She has continuously day in and out done an amazing job of contacting and creating connections to division one schools that I am interested in to give me more options when deciding where I wish to further my hockey and education. She is an amazing person, advisor and coach and I wouldn’t want anyone else to be my advisor. She has provided me with new connections, coaches and training which have already had such a great impact on my development as a player. She is very hard working and a huge inspiration to me.

Sarah Davies Mississauga Hurricanes, PWHL


Tyler’s specific training is filled with many different skills that every hockey player needs to work on. Before skating with Ty, my hockey IQ wasn’t nearly as good as it is now, as well as my explosiveness, my edge work, my stick handling, my overall ability to know where people are when I have the puck on my stick etc. Ty’s training has really helped me ramp up my overall game physically and mentally.

James Jodoin Windsor Spitfires, OHL

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Ready to Take Your Career to the Next Level?

The process starts here. Reach out to us directly to find out how we can help you achieve your dreams of playing collegiate or professional sports